The five challenges to web data integration

Data captured from the web brings with it a tough new set of analytical and low latency demands if its full operational value is to be realized. These challenges are:

• 1. Web data is high volume
• 2. Use cases are diverse and complex
• 3. Web data is low information density
• 4. Associating web observations is inherently ambiguous
• 5. Web “in-market” predictors depreciate very rapidly

The Causata whitepaper "Web data integration: Build or Buy?" explores these challenges in depth.